Registered Migration Australia


ANZSCO 225113 - Registered Migration Australia

A marketing specialist identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services. In Australia a marketing specialist is a Skill Level 1 occupation.


Alternative Titles


  • Marketing Consultant
  • Marketing Coordinator
  • Marketing Officer




  • Brand Manager
  • Category Manager
  • Product Manager
  • Sales Promotion Officer



Marketing Specialist Occupation Lists
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Job Description - Registered Migration Australia

The job of a marketing specialist in Australia is to develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.



  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • analysing data regarding consumer patterns and preferences
  • interpreting and predicting current and future consumer trends
  • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels



Skill Level
Most occupations in the marketing specialist unit group (Group 2251) have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Occupations within the Marketing Specialist Group



Note: Whilst a similar occupation may appear in the same marketing specialist group if not listed in either the STSOL or MLTSSL the ANZSCO description should be used for reference purposes only.


English Requirement


  • IELTS result with a minimum score of 6 (L, R, W), 7 in speaking and 7 overall;
  • OET result with a minimum grade B in all sections;
  • TOEFL iBT with a minimum score (L:12 R:13 W:21 S:23 overall L93);
  • PTE Academic with a minimum score of 50 (L, R, W), 65 in speaking and 65 overall


  • Australian Graduate exceptions apply in some states/territories
  • Priority Skilled Lists may apply a specific requirement in some states/territories
  • Countries exempt from submitting IELTS or OET include the UK; Canada; New Zealand; US; and Ireland


Where mandatory licensing or registration is required you must demonstrate a level of English either sufficient to meet licensing / registration or a minimum IELTS, or equivalent, whichever is higher.



Assessment Authority


  • Marketing Specialist is currently assessed with VETASSESS - (Vocational Education and Training Assessment Services); more info regarding assessment bodies.


Visa Caveat


  • The following caveats apply for to the Subclass 457 visa and ENS Direct Entry Stream applications:

    Caveat 2:
    The position has a nominated base salary of less than AUD 65,000.

  • Caveat 11:
    The position;
    (a) is based in a front line retail setting; or
    (b) predominantly involves direct client transactional interaction on a regular basis.

  • Caveat 19:
    The position is in a business that has an annual turnover of less than AUD 1,000,000.


Average Income

The average salary for a Marketing Specialist in Australia is $ 95,547 for male employees and $ 76,524 for female employees per year. Average Age: Males: 37.1 Females: 35.8 Persons: 36.4

Source: (Group 2251) Advertising and marketing professionals - Employee Earnings and Hours, Australia, May 2016


Please contact us if you would like assistance with your Marketing Specialist skilled visa application.