Registered Migration Australia


ANZSCO 131112 - Registered Migration Australia


A sales and marketing manager plans, organises, directs, controls and coordinates the sales and marketing activities within the organisation. In Australia a sales and marketing manager is a Skill Level 1 occupation.


Note: ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupational 225212 ICT Business Development Manager.




  • Business Development Manager
  • Market Research Manager


Occupation Lists
Sales and Marketing Manager is on the following skill lists:



This occupation is not on the following skill lists:





Group: 1311 Advertising, Public Relations and Sales Managers




Sales and Marketing Manager job description - Registered Migration Australia

The job of a sales and marketing manager in Australia is to plan, organise, direct, control and coordinate the human resource and workplace relations activities within organisations.



  • directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
  • directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
  • directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
  • directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public


Skill Level
Most occupations in the sales and marketing manager unit group (Group 1311) unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).


Occupations within the Sales and Marketing Manager Group



Note: Whilst a similar occupation may appear in the same sales and marketing manager group, if not specifically listed in the STSOL or MLTSSL, the ANZSCO description should be used for reference purposes only.


English Requirement


  • IELTS result with a minimum score of 6 (L, R, W), 7 in speaking and 7 overall;
  • OET result with a minimum grade B in all sections;
  • TOEFL iBT with a minimum score (L:12 R:13 W:21 S:23 overall L93);
  • PTE Academic with a minimum score of 50 (L, R, W), 65 in speaking and 65 overall


  • Australian Graduate exceptions apply in some states/territories
  • Priority Skilled Lists may apply a specific requirement in some states/territories
  • Countries exempt from submitting IELTS or OET include the UK; Canada; New Zealand; US; and Ireland


Where mandatory licensing or registration is required you must demonstrate a level of English either sufficient to meet licensing / registration or a minimum IELTS, or equivalent, whichever is higher.



Assessment Authority


  • Sales and Marketing Manager is currently assessed with AIM - (Australian Institute of Management); more info regarding assessment bodies.


Visa Caveats


  • The following caveats apply to the subclass 457 visa and ENS Direct Entry Stream applications:

    Caveat 3
    (a) the position has a nominated base salary of less than AUD65,000; and
    (b) if the person is to be transferred to fill the position--the transfer is not an intra corporate transfer to which an international trade obligation applies.

    Caveat 11
    The position:
    (a) is based in a front line retail setting; or
    (b) predominantly involves direct client transactional interaction on a regular basis.

    Caveat 20
    (a) the position is in a business that has an annual turnover of less than AUD1,000,000; and
    (b) if the person is to be transferred to fill the position--the transfer is not an intra corporate transfer to which an international trade obligation applies.


Average Income

The average salary for a Sales and Marketing Manager in Australia is $ 127,381 for male employees and $ 130,110 for female employees per year. Average Age: Males: 47.6 Females: 40.8 Persons: 45.7

Source: (Group 1311) Advertising and sales managers - Employee Earnings and Hours, Australia, May 2016



Please contact us if you would like assistance with your Sales and Marketing manager visa application. Our clients receive the highest possible rate of success from our years of experience and in-depth knowledge of Australia’s Skilled Migration program. 



Licensing and/or Professional Associations

In many occupations you must be registered with or obtain a license from a local authority in the state or territory where you want to practise your occupation. Contact the local authority in your relevant state or territory to enquire about the licensing or registration requirements. It may benefit to become a member of a relevant industry association for your occupation which could help with your employment and visa application prospects. 



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